MEET THE TEAM

We’re a small crew of outdoor lovers and roof tent experts who live and breathe adventure. With years of hands-on experience and a passion for the wild, we’re driven to design and build top-notch gear that makes every trip smoother, more comfortable, and unforgettable.

Charlie

Head Honcho of Tents

Adventurer, product designer and Founder of Latitude - Charlie set out to solve the problems he encountered whilst travelling in his car on road trips. Designing, testing and developing our tents, there’s no one who knows roof tents better.

Two men standing outdoors near a black car, engaged in conversation, with trees and greenery in the background.

Sam

Chief of Stuff & Things

Hannah

Good Vibes Coordinator

Rich

Doing his bit to raise the average age at Latitude, Rich brings a wealth of experience and plenty of stories to go with it. From riding his bike across the world to travelling for work or just heading off somewhere new, he’s racked up more miles than most. Naturally, all that exploring means he’s never short of an idea (or two) for the next adventure!

Operations Ninja

People at an outdoor event with tents and motorcycles, one man wearing glasses and a hat holding a phone, another man in a white shirt and shorts walking nearby.
People at an outdoor event with tents and motorcycles, one man wearing glasses and a hat holding a phone, another man in a white shirt and shorts walking nearby.
Smiling man standing beside a black car with a rooftop tent attached, set up on a grassy area with trees in the background.
Smiling man standing beside a black car with a rooftop tent attached, set up on a grassy area with trees in the background.

Roof tents? Sam’s your guy. Whether you’re popping into Latitude HQ to get your tent fitted, wondering what on earth a Wingman does, or have a very specific roof-tent-related question, Sam’s got you covered. Basically, if it involves a roof tent, there’s a good chance Sam knows all about it.

A woman sitting on the edge of a rooftop tent mounted on a parked SUV, with a ladder leading up to her, in an outdoor grassy field under a cloudy sky.

Part-time HQ DJ, full-time organiser of chaos. Hannah keeps the team on track, keeps our customers happy, knows where everything needs to be (and when), and somehow makes sure there’s always another trip or event in the diary. Basically, if it needs organising, she’s probably already on it.

Fancy working with us? Get in touch via our Influencer & Brand or Retail & Commercial forms on our Contact Us page.