Meet the team

We’re a small crew of outdoor lovers and roof tent experts who live and breathe adventure. With years of hands-on experience and a passion for the wild, we’re driven to design and build top-notch gear that makes every trip smoother, more comfortable, and unforgettable.

Two men having a conversation outdoors near a black car with a green, leafy background.
A man standing next to a black car with a roof-top tent set up over it, giving a thumbs-up and smiling. The scene is outdoors on a grassy area with trees in the background.

  • Adventurer, product designer and Founder of Latitude - Charlie set out to solve the problems he encountered whilst travelling in his car on road trips. Designing, testing and developing our tents, there’s no one who knows roof tents better.

    Often found beneath a project car, out exploring somewhere new, or planning where to travel to next!

A woman sitting in a rooftop tent mounted on a black SUV, with a ladder leading up to the tent, on a grassy hill outdoors.


  • All things stuff and things at Latitude HQ. Whether you’re getting your roof tent fitted or have questions about a Wingman, Sam can help!

Man with glasses and a beard wearing a black Latitude hoodie and shorts, standing at an outdoor booth with tents and bikes, holding a camera, and talking to a person whose back is to the camera.


  • More than just the HQ DJ, Hannah keeps everyone in check and makes sure we’re looking forwards to trips and events!

Person standing near a black feather flag that reads 'LATITUDE ADVENTURE STARTS HERE' during sunset, with camping chairs and a blanket in the foreground.


  • Dave joined us in 2022 after we’d spent many years mountain biking together. His knowledge and experience in the outdoor pursuits industry are great to have and he will always have a great story to tell from a weekend away in the past!

    Often found scrolling through the Porsche classifieds or replacing parts on his mountain bike.

  • Helping raise the average age at Latitude, Rich brings a wealth of experience. Having travelled all over the world either riding his bike, with work, or just to visit new places, he comes up with all sorts of ideas.

    Usually found either out cycling on his road bike or in the pub.

Fancy working with us? Get in touch via our Influencer & Brand or Retail & Commercial forms on our Contact Us page.