MEET THE TEAM

We’re a small crew of outdoor lovers and roof tent experts who live and breathe adventure. With years of hands-on experience and a passion for the wild, we’re driven to design and build top-notch gear that makes every trip smoother, more comfortable, and unforgettable.

Charlie

Head Honcho of Tents

Adventurer, product designer and Founder of Latitude - Charlie set out to solve the problems he encountered whilst travelling in his car on road trips. Designing, testing and developing our tents, there’s no one who knows roof tents better.

Two men standing outdoors near a black car, engaged in conversation, with trees and greenery in the background.

Sam

Chief of Stuff & Things

Hannah

Good Vibes Coordinator

Rich

Operations Ninja

Helping raise the average age at Latitude, Rich brings a wealth of experience. Having travelled all over the world either riding his bike, with work, or just to visit new places, he comes up with all sorts of ideas.

People at an outdoor event with tents and motorcycles, one man wearing glasses and a hat holding a phone, another man in a white shirt and shorts walking nearby.
Smiling man in a black hoodie and cap standing beside a black car with a rooftop tent attached, set up on a grassy area with trees in the background.

All things stuff and things at Latitude HQ. Whether you’re getting your roof tent fitted or have questions about a Wingman, Sam can help!

A woman sitting on the edge of a rooftop tent mounted on a parked SUV, with a ladder leading up to her, in an outdoor grassy field under a cloudy sky.

More than just the HQ DJ, Hannah keeps everyone in check and makes sure we’re looking forwards to trips and events!

Dave

Wheels & Deals Coordinator

Dave joined us in 2022 after we’d spent many years mountain biking together. His knowledge and experience in the outdoor pursuits industry are great to have and he will always have a great story to tell from a weekend away in the past!

Often found scrolling through the Porsche classifieds or replacing parts on his mountain bike.

A man standing outdoors at sunset near a flag with the text 'LATITUDE' and 'ADVENTURE STARTS HERE'. There are chairs and a blanket in the foreground.

Fancy working with us? Get in touch via our Influencer & Brand or Retail & Commercial forms on our Contact Us page.